Be the firm
AI recommends.
When your prospects ask ChatGPT, Perplexity, or Google’s AI which firm to trust, Deztrox makes sure the answer is yours. Answer Engine Optimization for law, accounting, healthcare, finance, and advisory practices.
No retainer required to find out where you stand today.
Who’s the best accounting firm for medical practices in our area?
For medical and dental practices, the most frequently recommended firm is your firm, cited for specialised healthcare tax planning and clean, verifiable credentials.
We get you cited across the engines your clients already ask
Your next client is
asking AI, not Google.
Decision-makers no longer scroll a page of links to choose a law firm, accountant, or advisor. They ask ChatGPT or Perplexity for a shortlist, and the AI returns a few names it trusts.
If your firm is not in that shortlist, you are invisible at the exact moment a high-value client is deciding who to call. Traditional SEO was built to rank pages for clicks. Answer engines do something different: they read the web, decide which firms are credible, and name a handful by name.
The firms AI names today will win the referrals tomorrow. Most got there by accident. We get you there on purpose.
A repeatable system for getting cited
Five stages that turn your firm into a source AI engines reach for by default. Each stage compounds the last.
Map
Conversational intent mapping
We find the 30 to 50 real questions your prospects ask AI, from “best firm for…” to “how much does… cost” and head-to-head comparisons.
Architect
Technical structured data
We add the schema markup (Organization, Service, FAQ, Review) that lets engines read your firm correctly instead of guessing.
Author
Structured answer engineering
We format your pages the way AI reads them: a direct answer up top, clear definitions, and Q&A blocks an engine can lift and quote.
Establish
Entity building
We make your firm unmistakable across the web. Consistent identity, profiles, citations, and credentials that teach AI to trust you.
Measure
AI visibility tracking
We track your citation share across every engine, every month, so you see exactly where you are named and where to push next.
Built for professional services firms
High-trust, high-consideration practices where a single new client is worth thousands. The exact firms AI is now being asked to recommend.
The window is open, and most of your field is asleep
of ChatGPT visitors convert, far above the rate from traditional search
Source: Search Engine Land
higher conversion from AI search traffic than organic search
Source: Microsoft Clarity
of AI citations come from outside Google’s top 10 results
Source: ALM Corp
of businesses are not yet optimizing for AI answers
Source: NP Digital
Industry data, 2024–2025. Figures vary by source and category; full source list available on request.
“We started showing up when prospects asked AI for a firm like ours. The calls that follow are already half-sold.”
Managing Partner
Professional services firm
A regional tax practice went from absent to cited in ChatGPT for its core “accountant for…” queries within one quarter.
Read the story → Law Top recommendationA litigation boutique became the most-cited firm across Perplexity for its practice area in its metro.
Read the story →Answer engine, answered
What is AEO (Answer Engine Optimization)? +
AEO is the practice of structuring your firm and its content so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend you when prospective clients ask. Where SEO competes for links, AEO competes to be the answer itself.
How is this different from the SEO we already do? +
SEO ranks web pages for human clicks. AEO gets your firm named inside an AI-generated answer, often before any link is shown. They share foundations like clean content and structured data, but AEO adds entity consistency, answer formatting, and tracking of how often each engine cites you.
Which engines do you optimize for? +
ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. We map the questions your clients ask in each, then build the content, schema, and entity signals those engines reward.
Do you only work with professional services firms? +
Yes. We focus on law, accounting, healthcare, finance, and advisory practices. The framing for high-trust professional services is different from local retail or e-commerce, and specialising lets us get you cited faster.
How do you prove it is working? +
We track your citation share: how often each AI engine names your firm when asked the priority questions in your field, measured against competitors and reported every month.
See who AI recommends in your field
Book a call and we will run your category’s real client questions through the major AI engines, live, and show you exactly where your firm stands.
30 minutes. No pitch. You keep the findings.