About

The AEO agency for professional services

We exist for one reason: to make credible firms the ones AI recommends, at the moment a high-value client is deciding who to trust.

Why we built this

Reputation moved into the model

For decades, professional services firms won on reputation and referral. That has not changed. What changed is where the referral happens.

Today the first referral is an AI. A prospective client asks ChatGPT or Perplexity which firm to trust, and the model answers with a short list of names. The firms on that list win the meeting. The firms that are not are never considered.

Deztrox makes sure your firm is on the list. That is the whole company.

What we believe

How we work

Specialise, then go deep

We only work with professional services firms. The way AI decides to trust a law firm is not the way it decides to trust a retailer. Focus is what lets us get you cited faster.

Earn the citation, don’t game it

No tricks, no spam. We make your firm genuinely the clearest, most verifiable answer to your prospects’ questions, which is exactly what the engines reward.

Measure or it didn’t happen

Citation share is a real number we report every month. If you are not getting named more often, the work is not done.

Practice what we preach

This site is built the way we build yours: answer-first, schema-marked, entity-consistent. We optimize for the same engines we put you in front of.

We track and earn citations across

ChatGPT Perplexity Google AI Overviews Gemini Copilot Claude

Work with a team that only does this

We do not dabble in AEO between other services. It is the whole company. Book a call and see what that focus buys your firm.

30 minutes. No pitch. You keep the findings.