Firms AI now recommends

The situation. A regional firm with deep healthcare expertise that AI engines simply did not know existed. Prospects asking ChatGPT for a specialist accountant were handed three national names instead.

What we did. Mapped the practice’s real prospect questions, added Service and FAQ schema, rewrote the healthcare pages answer-first, and unified the firm’s entity across its profiles and directories.

The change. Now surfaced and cited in ChatGPT and Perplexity for its core specialist questions, where it had been absent before.

The situation. A boutique with a strong reputation offline that did not translate into AI answers. Larger, less specialised firms were being recommended for its exact practice area.

What we did. Built out comparison and definition content for the practice area, established named-attorney attribution, and tracked citation share monthly against the firms that were winning.

The change. Moved into the recommended set across multiple engines for its primary practice-area questions in its market.

The situation. A fee-only advisory practice losing high-intent prospects who asked AI to compare advisor types and never saw the firm named.

What we did. Authored answer-first comparison content, implemented Organization and Person schema for the principals, and reinforced entity consistency across the web.

The change. Consistently named for its niche advisor-comparison questions, the moment a qualified prospect asks.